By Andrew Angle
Recent waves of identity theft, data breaches and congressional hearings about Facebook are driving media attention toward data privacy topics. Right now the European Union’s new 200+ page legal framework known as the General Data Protection Regulation that took effect in May is striking fear among Web marketers worldwide.
Fines for GDPR non-compliance can reach €20 million Euros ($23 million) or 4 percent of revenue, whichever is greater. Not only does the law apply to electronic communications from Europe but even from Europeans who happen to be traveling. Becoming GDPR compliant offers benefits beyond avoiding fines, since it spells out some best practices in handling online visitor data.
I’m not a lawyer, so don’t take this as legal advice. Blogs on the subject lean toward suggesting that a business would have to seriously abuse common sense to actually get fined.
From designspace.co/gdpr, here’s my paraphrased list of how to get busted for GDPR violations:
- Abuse your European contact list to royally tick off lots of Europeans.
- Sell visitors’ names and email addresses to slimy spammers peddling everything from filthy links and Nigerian prince scams.
- Ignore direct requests to be removed from your email list.
- Demonstrate that you have no intention of abiding by any part of the GDPR rule.
Andrew Angle, of Greenwood, is the owner of NetGain Associates, Inc. He can be reached at (317) 534-2382.